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Our Story

The Fountain Of Youth

Our story can be traced back to the Middle Ages when women journeyed to the thermal springs in the Pyrenees, believed to be a source of eternal youth. After each bath in the “Fountain Of Youth”, their skin was softer, smoother and rejuvenated.

The legend also says that Gallo-Roman warriors used to heal their wounds after battles in the thermal springs of the French Pyrenees.
The true secret behind their mythical powers was only revealed by chance centuries later. In the 1950s - the springs had become a thermal station - when Dr. Jos Jullien observed a curious phenomenon, an extraordinary substance on the surface of the baths. Analysis finally revealed the secret source of the springs' regenerating powers: Life planktonTM.

Just after this discovery, Dr Jullien met a young Monaco-based cosmetician, Jeanine Marissal. Together they realized Life plantkonTM's incredible skin affinity and its enormous potential as a skincare ingredient. And Biotherm was born.

Learn more about life planktonTM Learn more about our blue science

The Heritage

1952

Biotherm makes its debut with Bio-Main hand cream which still exists in the catalog today.

1957

Biotherm enters the hydratation category with Hydrothermal Cream.

1961

Biotherm develops its first sunscreen. Its unique combination of protection with pleasure makes it a consumer favourite.

1964

Biotherm creates a bodycare sensation with Biotherm A.R Crème Amincissante to help leave skin feeling firmer and more toned.

1968

Bio-Buste Suractive, Biotherm's first firming cream for the décolleté area.

1972

Biotherm launches Lait Corporel. An all-time favourite is born.

Biotherm formulates its first anti-wrinkle sunscreen.

1973

Biotherm launches a new hydrating face care product, the Anti-Peau Sèche Visage.

1974

Princess Grace opens our new state-of-the-art research center in Monaco.

1975

Crème amincissante, our first clinically-tested cream to leave skin feeling firmer.

1985

Biotherm Homme, a selective skincare range for men, is born. To date, it remains the n°1 men's selective skincare brand in the world*.
The same year, Elle Macpherson becomes official brand ambassador and Biotherm Balneology Center opens in Deauville, France. *Euromonitor 2012. Premium market 20122 value market share of 52 countries.

1987

Biotherm Biologics - the first beauty line with three different formulas targeting women of 30, 40 and 50-year-old.

1994

The opening of Biotherm's own Biotechnology center in Tours, France, where our scientists study, isolate and cultivate plankton extract, Pure Thermal Plankton.

1997

Biotherm develops its first fragranced body mist that helps to revitalize both the skin and the senses to leave skin feeling hydrated.

1998

Biotherm introduces its award winning moisturiser Aquasource, which contains the same Thermal Plankton extract concentration as that found in 5000 liters of water.

1999

White Detox, our first brightening franchise adapted specifically to best suit the needs of Asian skin types.

2001

Age Fitness, our first anti-aging treatment enriched with olive leaf concentrate.

2006

Biotherm and Stanford University support use of Pure Thermal Plankton extractin Biotherm formulas.

2008

Celluli Laser, our first treatment with Biofibrine, an at-home skin care product inspired by cutting-edge technology to leave skin looking smoother and more toned.

2009

With Skin Vivo, our first anti-aging skincare range that rejuvenates the skin for a new appearance, inspired by genomics.

2011

Biotherm renovates its Aquasource moisturiser, enriching the formula with Mannose.

Biotherm collaborates with French designer Vanessa Bruno on her first fragranced body mist.

Skin.Ergetic, marks Biotherm's entry into fresh cosmetics.

2012

Biotherm launches Water Lovers. A global call-to-action in support of Mission Blue - the ocean campaign alliance - plus a stringent water perservation charter across our brand.

The 2012 Blue Therapy campaign features Amber Valleta, new global brand ambassador.

2013

The 2013 Aquasource campaign stars Leighton Meester, new global brand ambassador.

S is for sculpted. Biotherm develops new bodycare duo Body Sculpter and Celluli Eraser - a 2-step conditioning regimen to firm curves and tackle cellulite day and night.

The Blue Therapy successful aging collection unveils Serum-in-oil, a revolutionary new texture for skincare.

2014

Biotherm advances its expertise in skin cellular youth. With energy-giving Spirulina and antioxidant Astaxanthin, the energy of youth meets the protection against tomorrow.

Let's talk about summer protection. Biotherm develops NEW sun sea wind technology, advanced SPF protection enriched with Life Plankton to protect skin from exposure to salt, wind and water, which increases its vulnerability to UV rays. In our most advanced textures yet for an experience to be repeated.

Returning to the source, Life Plankton Essence concentrates the highest levels of our founding ingredient Life Plankton in a powerful elixir to create the look of newborn skin.

2015

In 2015, Biotherm revolutionizes the facial oils landscape with Skin Best Liquid Glow, first instant complexion reviving oil for younger skins for an instant lively glow and visible youth-protection.

In 2015, Biotherm introduces NEW Blue Therapy Accelerated: a fast-acting serum formula to instantly soften and beautify skin. Concentrated in Algae of Youth, the three most visible signs of aging - wrinkles, dark spots and loss of firmness - are dramatically improved over time. 

Christie Turlington Burns becomes Biotherm’s new ambassador for its Blue Therapy range. As a mother, wife, social entrepreneur, marathoner, yoga-enthusiast and founder of Every Mother Counts, Christy is the very embodiment of Biotherm’s “live more” live life to the full beauty philosophy.

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