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June 1, 2020

COMMITTED TO PROTECTING THE WORLD'S WATER

Protecting the world’s oceans and aquatic ecosystems is at the heart of Biotherm. Learn more about our commitments.

Ever since the inception of the brand in 1952, water has been part of Biotherm’s DNA. In 2012, Biotherm launched the Water Lovers initiative to raise awareness on water preservation and to minimize the brand’s impact on water and aquatic life. Since then, Biotherm has developed the next generation of eco-friendly products with an improved environmental footprint playing a part in the reduction of plastic pollution globally.

Since 2012, Biotherm Water Lovers has supported nine ocean conservation research projects with the goal of protecting and sustaining aquatic environments around the globe. These efforts have focused on a wide variety of ecosystems and species, including polar bears in the Arctic, emperor penguins in Antarctica and coral reefs in Fiji.

"Our actions for the next 10 years will determine the state of the ocean for the next 10 000 years" -  Sylvia Earle - Mission Blue Founder

MISSION BLUE

The Biotherm brand is proud to collaborate with Mission Blue. Founded by Dr. Sylvia Earle, Mission Blue is a global campaign to save and restore the oceans. As a partner of Mission Blue since 2012, Biotherm Water Lovers actively contributes to protecting more than 17 million km2 of oceans, called Hope Spots, including the Ross Sea in the Antarctic, the Balearic Islands and French Polynesia.

In 2017, the Biotherm Water Lovers x Mission Blue expedition to Balearic Islands surveyed seagrass beds, turtle nesting areas and effects of micro-plastics around the island of Formentera. The Balearic Islands consist of Mallorca, Menorca, Ibiza and Formentera, which are located in the Western Mediterranean. This Hope Spot encompasses the valuable Posidonia Oceanica Seagrass meadows between Ibiza and Formentera that were declared a UNESCO World Heritage Site in 1999. This region is also home to loggerhead sea turtles whose populations are being threatened by long-line fishing, as well as endangered bluefin tuna.

Formentera’s ancient seagrass meadows are under threat from anchoring motor yachts, and the Mission Blue team was able to work with local partners to address these impacts while bringing critical public awareness to this cause.

OUR NEXT STEPS

Biotherm is a proud supporter of oceanic protection and conservation, which is why our Water Lovers program is at the heart of our ethos. Biotherm continues its commitment to protecting the planet’s waters by enacting sustainable water usage in our product development, and continuing our support to environmental groups who protect the world’s waters and coastlines.

Since April 2018, we have partnered with The Tara Expeditions Foundation to study the evolution of coral reefs in the context of climate and demographic changes in the Pacific.

Now in 2020, protecting the environment continues to be a critical issue that requires responsible leadership and everyone to do their part. We are proud to support our new initiatives with Surfrider Foundation Europe that specializes in marine litter, water quality and public health, coastal management and climate change. As we approach World Ocean’s Day on June 8, 2020, learn more about Surfrider Foundation Europe!

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