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# more health
Jul 21, 2016

Cereal is here to stay, but in a very new way

Cereal as we know it has undergone a huge makeover - here's why.

Food nostalgia is real, and for many people that means comfort food and…breakfast cereal. While cereal is still enjoyed worldwide, it’s gone through quite an evolution over the past few decades. We’ve investigated why.

PEOPLE ARE MORE CONCERNED ABOUT THEIR HEALTH

Most breakfast cereals our parents and grandparents ate (and even us as kids) were loaded in sugar. Today people are choosing healthier alternatives, like puffed quinoa cereal and they’re making their own homemade granola. The rise of Instagram has also played a major role in the shift, influencing people to want to try out beautiful layered #smoothies and pretty #acaibowls instead of simple bowls of cereal.

PEOPLE CAN NOW CUSTOMIZE THEIR CEREAL

Some individuals are trying to bring the old favorite breakfast food back and they’ve been succeeding. Cereal has become trendy again thanks to cereal bars popping up in Brooklyn, London and Paris and even a muesli store in Stockholm where people can make their own muesli creations ("My Muesli"). Being able to personalize your bowl of cereal and then enjoying it in a fun setting brings out the kid in you – and who wouldn’t want that?

Although cereal has already gone through a transformation, we’re sure that we’ll continue to see a shift in the upcoming years as people’s preferences, and tastes, change.

July 21, 2016