Forever Water Lovers: it’s time to save our oceans
Our existence is entirely at the mercy of our oceans. They are the lungs of our planet, generating half the oxygen we breathe, as well as contributing a colossal 99% to our biosphere (the part of the earth that supports life); yet man continues to destroy this blue heart of ours. In order to raise awareness of the importance of our oceans and the imperative need to protect them, water enthusiasts celebrate World Oceans Day every year on June 8th – and this includes Biotherm. Since 2011, the brand has been devoted to saving the planet’s oceans and aquatic biodiversity through the Water Lovers platform and explorer Sylvia Earle’s Mission Blue. As a tribute to our oceans this year, keep scrolling to discover how intrinsic our waters are to the brand’s myriad of natural products, and how you can make a difference.
Dive into Biotherm’s roots and all you’ll find is water
If it wasn’t for water, Biotherm wouldn’t exist. As told by Emilie Marsh, Biotherm’s Communication Director, “[water] is part of our DNA”.
Turn back the clocks to ancient times in the French region of the Pyrenees, and women would bathe in the thermal springs as they believed it would bring them eternal youth. Although they never quite got their hands on immortality, their skin was softer, smoother and more elastic (adequate trade-off, we think?). Fast forward to the 1950’s in Molitg-les-Bains, a curious Dr Jullien investigated the mysterious substance left on the baths’ surfaces, and discovered its unique regenerating properties for the skin (indeed, it contained a colossal 35 skin-beautifying nutrients!
Cue the birth of Life Plankton™: the foundation that supports every Biotherm product today. Since the discovery of Life Plankton™, water has continued to serve as a vital source and inspiration for an array of Biotherm’s products. Although many wonders of the sea have already been sourced to enrich a wide range of treatments (Life Plankton™ for Life Plankton Essence , dark cultivated algae for Aquasource Everplump Night and algae of youth for Blue Therapy normal skin - SPF 15 – to name just a few!), it’s true that the earth’s living waters are swarming with millions of microorganisms that are yet to be explored. And so the question intensifies: are we really going to leave our oceans unprotected?
Save our oceans – get on board!
The future of Biotherm (and mankind!) hangs in the balance of our oceans. Therefore, Biotherm has committed to Mission Blue: an international initiative that creates marine protected areas large enough to restore the blue heart of the planet.
You (yes, you!) can also join the fight to protect our oceans. Simply buy from Biotherm’s Water Lover Limited Edition range, proceeds from which go towards water-saving charities. Added bonus: the packaging is truly beautiful!
It may feel insignificant, but change has to start somewhere. In the spirit of World Oceans Day this year, do your bit to protect our sacred waters!