# more beauty
May 4, 2020

OCEANS ARE OUR FUTURE:

LET’S ALL ACT TO PROTECT THEM!

Summer is approaching and what better moment to take some time and reflect on our planet and our oceans? They are essential but we keep mistreating them. Here’s how you can act!

The power of the ocean

The ocean is wonderful, mysterious and essential for our survival. In fact, oceans create 50 percent of the oxygen we breathe! Plus, they cover 70 percent of the planet and house approximately 80 percent of all known life on earth. Unfortunately, they are increasingly being polluted and aquatic life is being threatened. That’s why we must act now. The good news is that brands are starting to act, such as Biotherm who has understood the importance of being respectful of our oceans and has been a leader in sustainable beauty by making environmentally conscious choices for several years now. Since 2012, Biotherm has partnered with the NGO Mission Blue, with the goal of restoring the planet’s blue heart through a global network of “Hope Spots” which are special places that are critical to the health of the ocean!

How to act to help protect the ocean

This year, Biotherm is expanding its commitment to preserving and protecting the world’s oceans through our Water Lovers program. In 2020, Biotherm has announced our newest partnership with the NGO Surfrider Foundation Europe to continue our commitment to a more environmental use of water and environmental practices in the production of products.

Biotherm is fully committed to protecting the earth’s oceans through the Biotherm Water Lovers program. The goal is to have a significant impact on the environment by protecting skin and the oceans in a sustainable way and creating products respectful of aquatic life and of us! While Biotherm’s mission is to heal skin with the best skin treatments that contain its unique miraculous regenerating ingredient Life Plankton™, the brand’s goal is to help heal our waters through its sustainable commitment and its partnerships.

About Surfrider Foundation Europe

For almost 30 years, Surfrider Foundation Europe has been taking action as a recognized authority in three areas of expertise: marine litter, water quality and public health, coastal management and climate change. With over 13,000 members and is active across 9 countries through its volunteer-run branches, the Surfrider Foundation Europe protects and showcases the importance of our world’s oceans, lakes, rivers, and coastlines.

"The Ocean is essential to life on Earth. It is a source of oxygen and food, it regulates the climate and hosts a multitude of ecosystems that are highly threatened by our human activities. Surfrider Foundation Europe works on a daily basis with key actors aiming to defend this common good for humanity, with the sole purpose of triggering real changes at the heart of our societies. It's through this approach that Surfrider Foundation Europe joins today the Biotherm Water Lovers program, with the ambition to support and challenge the brand in the improvement of its environmental impact and to raise awareness," Florent Marcoux - CEO of Surfrider Foundation Europe.

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May 04, 2020