THE BIOTHERM MEN DAVID BECKHAM

Advocating a new vision of masculinity, the David Beckham Biotherm Homme
partnership kicks off with a #POWERCOOL digital campaign featuring the
brand's N°1 moisturizer Aquapower. Making great skin an affirmation of
manliness, the campaign plays on a modern man's duplicity: he can be at once
tough and sophisticated, both cool and powerful.
David Beckham

THE BIOTHERM MEN DAVID BECKAM

WHAT MAKES DAVID BECKHAM A LEGEND?

SKILL. No-one strikes a ball like Beckham.

LEGACY. A storied career. A truly global hero. The first footballer to score for England in 3 world cups, to win the treble, continues to put football on the world map with all-star appearances and philanthropic UNICEF work.

GREATNESS. Captures our hearts. He's the man with the loudest fans. And the warmest smile.

HUMILITY. "Just call him David".

LOOK BETTER, FEEL BETTER, DO BETTER #LIVEMORE

Biotherm homme helps people reach their full potential.
It's for people who never stop, who keep facing forward,
who want to express a better version of themselves.

People like David Beckham.


discover the #livemore wisdom

THE BIOTHERM MEN YOURI ZOON

On his board since he was 3 years old, Youri Zoon always had the dream
to become a world champion... And he made this dream come true.
He wants now to go after the next dream. Travelling all over the world for his
passion, he knows where his limit is and how far he can go.
David Beckham

THE BIOTHERM MEN YOURI ZOON

SURFING IN DECEMBER, GO EAST, TO BELL’S

A FEAR: NONE.
I'm no longer scared of injury because I've been there. Injuries make you stronger.

A VICTORY: WORLD PKRA CHAMPIONSHIP 2011.
Following my injuries I was really aiming for first place and I finally made it! I won 7 competitions that year, which was a first in kite-surfing.

SUMMER HAS COME, LET'S TALK SKIN PROTECTION

45% of European men think that fatigue is a threat for their skin.

Do not panic, Biotherm is here to help you living a busy life,
like Youri Zoon.